Expertise

We inspire curiosity, find insights, and develop others to do the same.

Our team's experience spans two decades in and around the fields of Research, Analytics, and Data. A lot has changed since we started our careers. Brand Marketing transformed as Byron Sharp introduced us to "How Brands Grow" in 2010. Edward Tufte showed us the elegance of information display. Qualtrics and other self-service platforms turned everyone into a researcher. Tableau gave us the tool to rapidly explore an visualize. All this and more in less than 20 years.

And we have been there to learn from it all. Learning what works and doesn't work in building brands and organizations.

Diverse Experience Spanning Several Critical Business Vectors

Geographies

We have lived and worked around the globe, including experiences in global, regional, and domestic roles.

This gives us a unique outlook on consumer behaviour and perception around the globe, but also how to drive impact in global companies.

Industries

Our team has spent time on both the client-side and vendor-side of research in analyst-level to leadership roles. We have consulted for dozens of categories including Technology, Retail, FMCG, Automotive, Sports, Media, Travel, QSR, Alcohol, Luxury Goods and Services, and many more.

Business Type

We have worked in B2C and B2B environments, including businesses with intermediary partners such as distributors, contractors, and other third parties that were crucial to the success of the business.

This diversity of our backgrounds helped us to configure offerings that work for a broad set of clients, applying the right framework to the right context.

Company Size

We have worked in a variety of business sizes, from startups to those scaling up, to mature companies.

The culture of a small, start-up versus a large multinational brings with it different expectations of employees, development needs, and leadership styles. We have worked in the diversity of these environments and are well-equipped to advise in a variety of contexts.

Inspire Growth.

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